For over fifteen years, Jeremy Goldman has been working with companies looking to take their operations online and integrate social media into their processes. He has managed global ecommerce and social media for a number of global beauty brands, including Kiehl’s Since 1851. He is the founder and CEO of Firebrand Group, an award-winning futureproofing firm focused on building powerful brands through innovative digital marketing and social media strategies, and counts Unilever, L’Oreal, Consumer Reports, and Movado amongst his clientele.
Jeremy is a recognized branding expert, having been featured in the Wall Street Journal, BBC, Mashable, CNBC, SmartMoney, Workforce.com, ReadWriteWeb, Clickz, and InformationWeek. Business Insider calls him “one of the 25 Most Influential Ad Execs On Twitter.”
In addition to his work managing Firebrand Group, Jeremy is the founder of Mosaic, a New York City-based networking group helping digital marketers at all levels work on their personal brands. He is a columnist for Inc.com, a regular contributor to Harvard Business Review, and enjoys spending at least three minutes daily with his wife, daughter, and five pets.
Ali B. Zagat
A seasoned writer and content strategist, Ali got her start in the publishing industry as an editor at Thomson Reuters. She started writing digital and social media content for independent designers and discovered a talent for connecting boutique brands with their target audiences. This led to work with etailers, such as cult favorite perfume house Black Phoenix Alchemy Lab, and spearheading sales and product copy for high-end and niche designer goods at the fast-paced startup Fab.com. She helped develop Fab’s blog strategy to speak to the multifaceted interests of a design lover, and created some of the site’s highest-ever trafficked pieces.
Ali added some strategic and analytic tools to her professional kit as a member of the managing editorial team at Amazon, where she helped teams on both coasts drive a number of key initiatives to optimize communication and set plans for achieving their long-term goals. Currently a senior copywriter for branding agency 160over90, Ali helped Jeremy prepare his first book, Going Social, for publication. With the philosophy that every brand can and should create opportunities to reach out to prospective fans and have meaningful conversations with its existing user base, Ali creates digital and social content and content strategies for partners including Creed, Dwell, Rodale’s, Birchbox, Free People, and ALOHA. She lives in Philadelphia with her adorable husband and newborn daughter.